Helping high-achieving professionals find clarity, confidence, and creativity through personal development coaching.
Sunshine Coaching Group

Meet Your Guide –
Dana Wells
I believe we are all meant to shine—but in today’s fast-paced world, even the brightest among us can lose our spark. At Sunshine Coaching Group, I work with high-achieving professionals and entrepreneurs who are driven to succeed but crave deeper fulfillment, clarity, and creative flow. These are individuals who have accomplished much yet feel called to something more aligned, more intentional, and more life-giving.
As a personal development coach grounded in the science of positive psychology, I guide my clients through a transformative process that reconnects them to their values, strengths, and sense of purpose. I believe growth happens best when we step outside the noise—literally and figuratively. That’s why my coaching often incorporates nature-based experiences and reflection practices designed to awaken creativity, foster resilience, and restore joy.
As a Florida native, I’ve always known the power of sunshine, movement, and being fully present in the moment. I bring that same energy and perspective to my coaching. Whether we’re walking side-by-side in nature or working together virtually, my role is to listen deeply, challenge lovingly, and hold space for breakthrough. I care deeply about my clients—not just their goals, but their wholeness.
My approach is personalized, intuitive, and grounded in strategy. Clients walk away not only with actionable plans but also with a renewed sense of clarity, confidence, and direction. They rediscover who they are, what they want, and how to lead lives—and businesses—that feel truly aligned.
Why Work With Me?
Certified personal development coach with expertise in business leadership, community development, and personal transformation.
A holistic approach blending positive psychology, resilience, and actionable strategies.
A grounded, supportive space where you can grow at your own pace.
Coaching that aligns with your purpose, nurtures your strengths, and helps you move forward with intention

What Is Nature-Based Coaching?
Put down the phone and connect with nature.
Nature-based coaching is where powerful growth meets wild clarity. It’s a science-backed, soul-driven approach designed for high-achieving professionals who spend their days under pressure and behind screens—and need space to:
BREATHE, REFLECT, AND RISE!
Rooted in the principles of positive psychology, this experience moves beyond traditional coaching by using nature as a catalyst for resilience, creativity, and breakthrough thinking. Whether we’re walking among big cats at CFAR, kayaking the Wekiva River, or hosting your team’s group coaching retreat deep in the Everglades’ headwaters, we combine strategy with stillness and insight with movement.
Awards & Recognitions
As a graduate from University of South Florida with a Bachelor’s degree in Psychology, Dana Wells brings 20+ years of experience to the industry. Her coaching philosophy is rooted in positive psychology, grit, and purpose-driven creativity. As a leader in various business communities, Dana is passionate about helping others to achieve their ideal of success.

How I Help
At Sunshine Coaching, I am passionate about serving my clients. By leveraging optimism and energy symbolized by sunshine, I help high-achievers realign with their core strengths and step confidently into their highest potential. We believe that when high-achievers thrive, they illuminate the world around them. Let us help you find your inner light.
Business Mindset Coaching
Find your purpose & build a business that aligns with your values. Develop a step-by-step roadmap so you don’t feel lost. Build confidence in marketing, branding, and networking. Overcome imposter syndrome & self-doubt.
Personal Development Life Coaching
Through one-on-one coaching, we help clients align their personal and professional goals with their core values, fostering long-lasting fulfillment. Our personalized approach focuses on overcoming obstacles, cultivating self-awareness, and unlocking the power of positivity to lead a balanced, purposeful life.
Group Coaching & Workshops
Our dynamic group coaching sessions and workshops create a supportive community where professionals can share insights, develop new skills, and inspire each other. We provide practical tools and strategies to build resilience, enhance personal growth, and maintain a positive mindset in both professional and personal settings.
Ready to Step Into Your Next Chapter?
Whether you’re launching, growing, or refining your business, Sunshine Coaching Group gives you the space, tools, and support to thrive.
1:1 Personal Development & Business Coaching
Group Workshops & Transformational Retreats
Specialized Coaching in Mindset, Resilience, & Authentic Leadership

Follow us on Instagram!
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!